SOCIAL MEDIA

03 June 2014

This is NOT a Serious Blog Post


For the record, Tajin brand Clasico seasoning is not a candy.

I found this little jar of dried chilies, dehydrated lime, and salt to be very inspiring. When I first spied the declaration, "This is not a candy" on the lid, I laughed for a long time.

Then, however, I decided that this could actually be a genius branding strategy for a company selling food products. Just imagine brands like:

Mayonnaise...This is NOT Vanilla Ice Cream
Apple Juice...This is NOT Beer
Oranges...These are NOT Tiny Grapefruit
Oatmeal...This is NOT Grits
Greek Yogurt...This is NOT Vegetable Shortening
Loose Tea Leaves...This is NOT an Illegal Substance
Horseradish Sauce...This is NOT French Onion Dip
Steak...This is NOT Lobster

Come on guys, you know what I mean? If you saw labels like that in the store, you'd be snapping pictures, buying the products, blogging about them. Even if they cost 10 cents more than store brand, you'd decide that the laugh was  worth the dime, and pay the money, just so that you could say you'd tried Canned Tuna...This is NOT Canned Chicken.

I think it would be awesome. Grocery store shoppers everywhere would smile a little more often. I have neither the time nor energy to develop such a company, but if someone ever does, just know, you heard it here first.


P.S. I have to wonder who was the first person to mistaken ground chilies for candy...I would have liked to be present for that...

Join me, will you? What item would you add to my This is NOT brand?

37 comments :

  1. bahaha. I'd love to see a piece of candy that said CANDY this is NOT tajin seasoning.

    My item to add would be Poi. It really should come with a layble "POI IS NOT CHOCOLATE PUDDING" because, mistakes. Many, many mistakes.

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  2. This is NOT baby diapers on adult diapers or maxi pads. I can now think of hundreds of possible labels. Fun post. Rachel xo

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  3. soooo..... friend saw a curling iron with a label that said not for internal use!! WTF!! hahahaha!

    -kathy
    Vodka and Soda

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  4. This is hilarious. I know that many of the labels that claim something should really read, "This will not taste one bit like homemade."

    bisous
    Suzanne

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  5. Um... YES. I can probably think of all the dirty and horrific ones:

    Cranberry Juice... This is NOT lamb's blood.
    Cucumbers... These are NOT... ok I'll stop
    I love that tea one, though.

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  6. hahha that's so so funny! I know that I would definitely buy products with these such labels.

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  7. haha oh mayo. I am pretty sure my Grandma would treat it as ice cream if she could

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  8. Oh, you may laugh, but one of my favourite memories of my mother is her doing just this. Mistaking chilli for candy. We used to go to a pizza restaurant every Easter and one time she picked up the chilli flakes whilst we were waiting for our order and told me how she'd used to love this as a child. She poured a huge handful and chucked it in her mouth! To this day it never fails to make me chuckle!

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  9. Haha! This is awesome! I wish I could think of the one I saw a few weeks ago {I'm thinking it was on a bottle of rubbing alcohol} but Cory and I got a laugh out of it!

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  10. urine...this is not beer.

    when i was pregnant and the doctor wanted to make sure i was healthy, she would ask "does your pee look closer to lemonade, or beer?" hah.

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  11. Oh my gosh...that is hilarious. I laughed out loud this entire post, and I'm with you -- WHO mistook dried chilies for candy!!?

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  12. This is hilarious!
    Hmm... There's always "Water... This is NOT vodka"

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  13. Honestly, I might have mistaken that jar for the Mexican tamarind candy, myself... It looks similar! I need to try to find this seasoning for my husband- I bet he would love it!

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  14. Also- rice cakes: these are not household cleaning sponges (though some taste like it)!

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  15. Haha. That is a super random thing to write on the bottle! :-)

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  16. Very funny! Enjoyed reading your list...what I always notice are the allergy warnings:
    On a jar of peanut butter: This product contains peanuts.
    On a gallon of milk: Contains milk.

    The only warnings that I can think of that we really need is:
    Paprika: This is NOT cinnamon.
    Powdered Garlic: This is NOT powdered mustard.

    Occasionally we pull one out of the spice drawer looking at just the color and size of the container and not the label. Imagine paprika in apple pie... thankfully it was noticed before then, and we rinsed off the apples and added cinnamon instead.

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  17. This reminds me of when Jessica Simpson thought Chicken by the Sea tuna was chicken!

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  18. So funny! It would be a brilliant marketing strategy :)

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  19. Hahaha, that WOULD be an amazing marketing strategy. And I really do wonder who would mistake dried chilies for candy... :P

    ~Vicki
    decked out in ruffles

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  20. Hahahahahaha... I guarantee they had to put that on there b/c some idiot ate it thinking it was candy. Kind of along the lines of how blowdryers have tags on them with an x over someone using it in the tub. Derp.

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  21. haha Love this! Really, how many people were mistaking it for candy??

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  22. I know why they put that. Around here, we have spicy Mexican candies such as Lucas. Kids, myself included, grew up eating them. This has the same look & consistency, so it could be easily mistaken. :] // itsCarmen.com ☼

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  23. Black olives: these are NOT chocolate chips

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  24. Raisins .. these are NOT rabbit poops.

    That is a really funny thing to see on a product, for sure!

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  25. My husband just added "Cherry Tomatoes...these are NOT cherries". This is actually important. There truly was such a moment that greatly impacted my husband's (and now my own) future. To this day, the man will not eat cherry tomatoes and therefore I must go without. :)

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  26. Classic, I love the loose tea leaves not being a banned substance :)!

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  27. Haha the oranges one is my favorite!

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  28. Haha well glad to know! I was totally going to dump that whole bottle in my mouth like candy!
    What about liquor? Vodka= this is NOT water.
    Hehe.

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  29. Chuckle, chuckle, chuckle - what a fun, witty post, dear gal. I'll be smiling over "steak is not lobster" in particular all day long. I think you'd have a hard time convincing my dog of that, all meat and "meat of the sea" is equally fantastic in her cute eyes. :)

    ♥ Jessica

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  30. Once I purchased a belt that said, "Do not chew belt." It made me wonder about the events that led up to the creation of that particular warning.

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  31. LOL! This post is awesome!

    Wasabi.....this is NOT guacamole.

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  32. LOL this is great and sure would make shopping a lot more fun!

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  33. Hilarious!! You're totally right that some things should be able to go without saying:) Hope you're having a great day!

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  34. Hahah that is so fun! The mayo one was my favorite!
    www.amemoryofus.blogspot.com

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  35. This is too funny! As a person with a south american background, they probably wrote this because it looks like tamarindo, a candy that looks very much like this. Although I wouldn't even call it candy, it was more like a sour powder. But it looks almost alike! I can imagine kids picking up one of those bottles and guzzling a bunch of seasoning LOL.

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  36. HA! It reminds of me of that sweet chile powder they have here for fruit.

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